The beauty of messages delivered on digital signage is that they can be centrally controlled very easily, and timed and automated to ensure that right messages are on screen and visible as appropriate to the time of day, season or region.

Digital signage is similar to video conferencing in that it is communicating through a visual tool except digital signage is one way, transmit only. The Media Player is generally updated with new media via digital file transfer – either manually using portable memory modules or via a computer network such as the Internet or a network owner's Intranet.